Each of Swearit’s QR codes are specifically designed to represent you!. We’ve created a system for easy tracking, not only will it show you how things were produced but also where.
The EU Digital Product Passport is a digital record that provides transparent information about a product’s lifecycle, sustainability, and compliance, however, this simplified version is not fully compliant as it can also include marketing links and promotional content.
Under the EU DPP:
A generic Digital Product Passport (DPP) is a digital record that captures key information about a product’s lifecycle, sustainability, and usage to improve transparency and traceability; it include elements such as marketing links and brand content.
Under the Digital Product Passport:
A US-focused Digital Product Passport (DPP) is a digital record that provides key information about a product’s lifecycle, materials, usage, and sustainability for transparency within the US market, it is not governed by a single federal framework and can include more flexible elements such as marketing links and brand content.
Under US DPP:
EU labelling compliance QR codes are used to give direct access to mandatory product information required under EU regulations. It ensures transparency, traceability, and compliance, these QR codes must link to structured, non-promotional data, meaning they should not include marketing links if they are intended to be fully compliant.
Under EU compliance:
A Marketing QR code is designed to drive engagement, sales, and brand visibility rather than strict regulatory compliance. It is fully flexible and can prioritise promotional content and customer experience.
Such as:
From static labels to dynamic data
From marketing claims to verified proof
From compliance to competitive advantage
The US Digital Product Passport isn’t a future concept.
It’s the next layer of how products are built, trusted, and understood. And with Swearit, it’s already here.
Get Started with Swearit
Validate your claims and communicate effectively with your audience. We’re here to support you every step of the way.
